EST Adventure

• Industry: Adventure Travel Agency
• Company Size: 15 - 20
• Purpose of the project: Improve the booking process and revamp the overall look to better reflect the agency's message & brand
• Objective: Redesigned the whole tour structure, adding useful info and easier navigation with a more coherent messaging across the site
• Approach: Using two brand sessions to better understand the key components of who their brand is and how that reflects towards their key audience
• Project duration: 2 months

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EST Adventure is a travel agency whose main goal is to raise awareness of outdoor travel through a curated selection of outdoor tours spanning all continents. We wanted to create a website that reflected and celebrated this. Guiding others to realize their outdoor dreams and learn more about how they can contribute to the preservation of places they visited.

We were unhappy with our current design and our booking numbers were okay, but not great. We wanted to change that and still keep our mission to share amazing adventures to conscious people around the world.

That was our initial problem that Ivan took and rephrased it completely! It got us thinking how we're not really showing our expertise and our passion for nature on our site at all.

He took that and reimagined the overall look, with clear emphasis on the customer journey. After completion, the overall look was far, far better and got us a push in the booking department, as well! Cheers Ivan, and see you out there. :)

John Frey, EST Adventure CEO